Smelling good plays a vital role in how others see and remember you—as such, wearing cologne can be an integral part of your style and something that you can use to your advantage. If you want your cologne to boost your attractiveness or confidence, you’ll first need to learn how to wear it correctly. 

Apply cologne very careful as it is an art that you can master in just one read. All it takes is knowing how to pick the perfect fragrance, where and when to use it, and how much to use. We’ve created this handy guide for men looking to improve their cologne game.

Where to Apply Cologne

Where to Apply Cologne

To apply cologne correctly, you need to know where to apply it. No, you don’t just spray it everywhere. Ideally, men should apply cologne to the most heated regions of their body (the neck, chest, shoulders, wrists, and inner elbows).

Thanks to their heat, these regions project scent more efficiently, meaning less cologne is needed. To make the most of each spray, select just one or two on which to cover. For example, the wrists and neck make a good combination. Note that although the armpits, crutch, and behind the ears are warm spots too, they are not usually the best place to focus.

How to Put On Cologne

  • Apply cologne after a shower to clean, dry skin.
  • Target pulse points, such as your inner wrists and neck
  • Never spray the cologne in the air and step through it.
  • Hold fragrance 3-6 inches away from your skin when applying.
  • Never use too much (2-4 squirts are ideal).
  • Don’t rub your cologne into your skin after applying.
  • Reapply to your wrists when the scent wears off.

Choosing a Cologne

When it comes to cologne shopping, you need to know how to choose the right one. Brave are the ones that buy their colognes or scented body wash online without testing them out first. If you’re in the market for a new cologne, it’s better to do it the old fashion way; start by spraying some onto a sample card and picking which scents you like best. While doing so, keep in mind that light fragrances work best for summer, while stronger scents are fitting for winter.

Then, make sure the cologne will stay on your skin for a long time by spraying the sample on your wrists and leaving it on all day, regularly sniffing to see how it develops. Doing so helps you gain insight into what it’ll be like to wear the cologne in real life and around what time of the day the scene completely dissipates. 

It’s also important to understand how the fragrance breaks down over a given day. Colognes are made up of three notes (top notes, mid-notes, and base notes), each of which withers at different intervals, causing the scent to change. Top notes usually last 15 to 120 minutes, mid-notes, on the other hand, can last anywhere from an hour to five hours, and base notes can stick around for three to eight or more hours.

To get the best smelling cologne for you, don’t let someone else choose for you as in case of anti-aging face cream, beard trimmer or other skincare products for men,and don’t buy one just because you liked it on someone. Be sure always to select the cologne yourself. 

How Much Cologne to Use

How Much Cologne to Use

Once you’ve obtained your ideal cologne, you need to know how much to use. Too little and no one will be able to detect your fancy cologne. 

Too much, and you might come off as “the guy that puts on way too much cologne.” So, you need to apply just the right amount. How many sprays you need will depend on the cologne’s specifics. While stronger scents may only require two or three squirts, fresher ones, such summer colognes, may need three to five sprays to have the same result.

Also, be sure to apply your new cologne daily to get into the habit of using it. Likewise, if you feel the need to reapply later in the day, go for one or two sprays on the wrists to keep the scent active. 

Where to Store Your Cologne

Where you store your cologne can affect its smell and how long it lasts. As such, it’s essential to be careful about storing your cologne correctly. Putting it in a space that is exposed to sudden changes in temperature, such as the drawers in your bathroom, will cause the cologne to break down faster. 

Direct sunlight will also have the same impact, so keep it away from any window sills. If you want your cologne to last a long time, it’s best to store it in an area that is consistently chill, dry, and dark.


A cologne’s ability to provide you with lasting, great smell depends largely on how well you use it, where you use it, and how you store it. The key to mastering the application of cologne is discipline and consistency.

Many get sloppy and overdo it or spend a fortune on the wrong cologne and later realize it doesn’t quite live up to the initial smell. Feel free to use this article as a guide to help you choose the right cologne for you and follow the aforementioned tips to learn how to get the most out of your fragrance.